Competitive Pricing of Information: A Longitudinal Experiment
نویسندگان
چکیده
Vol. XLIV (February 2007), 42–56 42 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Markus Christen (e-mail: [email protected]) and Miklos Sarvary (e-mail: [email protected]) are Associate Professors of Marketing, INSEAD. The authors thank Pierre Chandon and participants of the 25th HEC/ESSEC/INSEAD seminar for their helpful comments on a previous draft of this article. MARKUS CHRISTEN and MIKLOS SARVARY*
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